AWARD WINNING BEER AND DELICIOUS SHTICK SINCE 1996
AWARD WINNING BEER AND DELICIOUS SHTICK SINCE 1996
In 2022, Jesse Epstein purchased Shmaltz Brewing Company from Jeremy Cowan (Founder) after
25 Years of Quality, Community and Shtick! Jesse plans to revamp Shmaltz with a greater focus on social justice and Jewish practice.
While distribution is currently on hold, Shmaltz will be hosting a series of pop-up events in 2023. At these events we plan to build community, talk justice, study text - all over a pint of beer.
We've made a lot of friends over the last 25 years and have had a lot of fun. We invite you to take a look though our family album of photos, and see what it's been all about.
25 Years – a life in so many chapters. The sacred species, bountiful throughout: “Of wheat and barley, grapevines, fig trees, pomegranates, olive trees & date honey (Deut 8.8).” Tolstoy: "One must have the prospect of a Promised Land to have the strength to move.” Bart and Lisa: “Are we there yet, are we there yet, are we there yet...” Let us rise above plagues and false idols to fare thee well, let your life proceed by its own design, and sing sweet songs to rock our souls. THANK YOU, TRIBE!! L’Chaim – To Life!
UNFILTERED, BREWED WITH AN OBSCENE AMOUNT OF MALTS & HOPS... “Satire equals tragedy plus time.” - Lenny Bruce Emmis, Shmuck! 40 years alive. Over 50 years dead. And shares of Lenny Bruce commodities are still long-term performers - solid! Sure there’s been books, posters, films, plays, a box set of course. But he still inspires innovation, something hip, modern - unorthodox - a taste that really swings. We cooked up the straight dope for all the Radical Beer junkies. Judges may not be able to define “Radical Beer,” but you’ll damn well know it when you taste it. Bruce died, officially declared a pauper by the State of California, personally broken and financially bankrupt simply for challenging America’s moral hypocrisies with words. The memorial playbill read: “Yes, we killed him. Because he picked on the wrong god.” -Directed by, the Courts, the Cops, the Church... and his own self-destructive super ego. Like Noah lying naked and loaded in his tent after the apocalyptic deluge: a witness, a patron saint, a father of what was to come. Sick, Dirty, Prophetic Lenny: a scapegoat, a martyr, a supreme inspiration. From Burlesque to Broadway, Carnegie Hall to the Courtroom, Long Island to Lima, Ohio to L.A., savor the provocative spirit of RIPA, our monument to the richness, the bitterness and the sacred sweetness that is life... L’Chaim!
LIGHT. SILKY. SMOOTH... Pick Me Up! is a Light Brown Ale brewed with cold brewed espresso, chocolate and vanilla. We recently welcomed Primo Botanica Chocolates and Alias Coffee as new long term guests in our Upstate Tasting Room, and are proud to feature their amazing chocolate and coffee creations in this new limited release. Come visit us in Troy, NY and Pick Us All UP!
For our fourth She’brew Release, when Lauri from Moustache Brewing mentioned that #RBG was her Beacon of Empowerment - the verdict was IN! The perfect inspiration for our next Shmaltz tribute collaboration. The launch was set for Int’l Women’s Collab Brew Day in March 2020 – and then the disastrous case of our current Global Pandemic stormed into reality.
But RBG was also a once in a lifetime kind of event – a truly epic hero who changed our country and our consciousness for the better through her work and by her example. Intelligence and emotion, collaborative in spirit yet ferocious in her commitment to progress, the most serious positions from the highest responsibilities exhibited with constant charm and wicked wit.
This year is clearly different from all other years – and we brewed this sincere offering to give huge thanks to a guardian and a champion in the way we know best – by upholding the bar for #Notorious IPAs equally balanced for a commemoration of life and just causes everywhere - L’Chaim!
- Jeremy and Lauri
and the extended Shmaltz/Moustache posse
A portion of the profits from She’brew’s #RBG IPA will go to the ACLU Women’s Rights Project and the Pink Boots Society.
Judges L to R: Laura Kavanaugh, Megan Kanan (518 Fam - spranklemarketing.com), Teresa Casey (CCBT, Mackin & Casey), Alex Haraburda (Shmaltz Sales Rep), Shikole Struber (518 Fam), Mariah Fannan (MFR Sales), Jeremy Cowan (Shmaltz Founder/Owner), Kimberly Stoehr (Moustache Sales Rep), Lauri Spitz (Moustache Co-Founder), Vinessa Monaco (Head Unicorn Wrangler), Erin Grace (CCBT, Mackin & Casey), Matthew Spitz (Moustache Co-Founder), Elise Deming (Cap. Lawrence), Kirsten Brenner (518 Fam), Tracy Kennedy (Collar City Runners), Matt Polacheck (Shmaltz Art Director)
2021 will see vintage, barrels aged and sour versions of our delightful Hanukkah Beers - coming for holidays!
Now get a killer selection of Shmaltz beer delivered right to your door from our tasting room - 518 Craft in downtown Troy, NY.
Place an order for delivery in all of New York State Fresh, local and delivered right to your door. Free Shipping On Orders Over $25. 2 Hour Delivery Available in Brooklyn.
Fresh year round favorites, limited releases and vintage bombers. Available for curbside pickup and delivery. Shipping available.
Dry Hopped Unfiltered India Pale Ale.
A blend between west coast and east coast IPAs. Dry hopped with Centennial, Cascade and Citra.
16oz Can 4-Packs and Draft
6.8% ABV
Hazy India Pale Ale brewed with Peach, Apricot and a hint of Habanero.
Hazy... Juicy... Oh Momma! A delicious take on our beloved Hop Manna IPA with some added flavors to spice things up.
16oz Can 4-Packs and Draft
5.8% ABV
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We are proud to welcome PRIMO BOTANICA Chocolates and ALIAS COFFEE roasters as our new long term featured guests in the tasting room. We are now open at 8am serving coffee and chocolates during the day, and then fresh, local craft beer and craft cocktails later in the day and evening. Safe, sanitized, spacious and six feet apart.
200 Broadway, Troy, New York 12180, United States
Open today | 08:00 am – 10:00 pm |
**PLEASE NOTE: For all events (and for all open hours as well), we will be in compliance with all local and state COVID-related regulations to provide a safe and clean environment. Masks are mandatory when not seated and all tables will be placed based at social distancing standards. A food item will be served with alcohol, in compliance with NYS regulations. Please help us help our guests, staff, and community by following all current guidelines.
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