2023: SHMALTZ RELAUNCH

25 Years – a life in so many chapters. The sacred species, bountiful throughout: “Of wheat and barley, grapevines, fig trees, pomegranates, olive trees & date honey (Deut 8.8).” Tolstoy: "One must have the prospect of a Promised Land to have the strength to move.” Bart and Lisa: “Are we there yet, are we there yet, are we there yet...” Let us rise above plagues and false idols to fare thee well, let your life proceed by its own design, and sing sweet songs to rock our souls. THANK YOU, TRIBE!! L’Chaim – To Life!

UNFILTERED, BREWED WITH AN OBSCENE AMOUNT OF MALTS & HOPS... “Satire equals tragedy plus time.”  - Lenny Bruce   Emmis, Shmuck! 40 years alive. Over 50 years dead. And shares of Lenny Bruce commodities are still long-term performers - solid! Sure there’s been books, posters, films, plays, a box set of course. But he still inspires innovation, something hip, modern - unorthodox - a taste that really swings. We cooked up the straight dope for all the Radical Beer junkies. Judges may not be able to define “Radical Beer,” but you’ll damn well know it when you taste it.  Bruce died, officially declared a pauper by the State of California, personally broken and financially bankrupt simply for challenging America’s moral hypocrisies with words. The memorial playbill read: “Yes, we killed him. Because he picked on the wrong god.” -Directed by, the Courts, the Cops, the Church... and his own self-destructive super ego. Like Noah lying naked and loaded in his tent after the apocalyptic deluge: a witness, a patron saint, a father of what was to come. Sick, Dirty, Prophetic Lenny: a scapegoat, a martyr,  a supreme inspiration. From Burlesque to Broadway, Carnegie Hall to the Courtroom, Long Island to Lima, Ohio to L.A., savor the provocative spirit of RIPA, our monument to the richness, the bitterness and the sacred sweetness that is life... L’Chaim!

LIGHT. SILKY. SMOOTH... Pick Me Up! is a Light Brown Ale brewed with cold brewed espresso, chocolate and vanilla. We recently welcomed Primo Botanica Chocolates and Alias Coffee as new long term guests in our Upstate Tasting Room, and are proud to feature their amazing chocolate and coffee creations in this new limited release. Come visit us in Troy, NY and Pick Us All UP!

For our fourth She’brew Release, when Lauri from Moustache Brewing mentioned that #RBG was her Beacon of Empowerment - the verdict was IN! The perfect inspiration for our next Shmaltz tribute collaboration. The launch was set for Int’l Women’s Collab Brew Day in March 2020 – and then the disastrous case of our current Global Pandemic stormed into reality.

But RBG was also a once in a lifetime kind of event – a truly epic hero who changed our country and our consciousness for the better through her work and by her example. Intelligence and emotion, collaborative in spirit yet ferocious in her commitment to progress, the most serious positions from the highest responsibilities exhibited with constant charm and wicked wit.

This year is clearly different from all other years – and we brewed this sincere offering to give huge thanks to a guardian and a champion in the way we know best – by upholding the bar for #Notorious IPAs equally balanced for a commemoration of life and just causes everywhere - L’Chaim!

- Jeremy and Lauri

and the extended Shmaltz/Moustache posse

A portion of the profits from She’brew’s #RBG IPA will go to the ACLU Women’s Rights Project and the Pink Boots Society.